Business & Grand Opening Details 1. What is the official launch date for the Birmingham location? MM DD YYYY 2. What are your key business goals for the grand opening? Brand awareness Customer engagement Community connections Media coverage Sales Other 3. Who is your target audience? College students Young professionals Families Local businesses Medical community (UAB staff/students) Other 4. Are there any brand-specific marketing requirements from the franchise that we need to follow? Yes No (Please specify) 5. Are you open to influencer collaborations? Yes No 6. Would you prefer a single-day grand opening event or a week-long activation with multiple events? Single-day event Grand opening week with multiple activations Other 7. Do you already have a PR team, or do you need media outreach support? Have a PR team Need media outreach support Digital Marketing & Social Media 8. Which social media platforms do you want to prioritize? (Select all that apply) Instagram Facebook Twitter TikTok Youtube 9. Do you have a dedicated social media manager, or will you need support with content creation? Have a social media manager OptiNeed content creation supporton 2 10. Would you like assistance with social media advertising (paid promotions)? Yes No 11. Are you interested in implementing a loyalty or membership program? Yes No 12. Would you like to use text message marketing or email campaigns to retain customers? Text marketing Email campaigns Both Neither 13. Do you have any limitations or restrictions (e.g., franchise rules, staffing concerns, menu constraints) that may impact promotions? Yes No 14. Is there anything else you’d like us to know that would help tailor our marketing approach? Thank you for completing this form! Our team will review your responses and reach out with a customized promotional plan. We’re excited to help make your Birmingham launch a success!
